Money Plato

My semi-automated solution using patterns (and why you might want to just place it at the end)

When building a blog or a content-rich website on WordPress, you might eventually ask yourself: How can I insert extra elements – like a newsletter signup, affiliate disclosure, or related products – somewhere inside the post content, not just at the top or bottom?

1. The Challenge
2. My Semi-Automatic Solution: Patterns and Manual Insertion
3. But Should You Interrupt the Reader?
4. Final Thoughts
5. Consider buying me a coffee without buying me a coffee

The Challenge

By default, WordPress post templates (especially those built with block themes or custom PHP templates) give you access to inserting elements before or after the post content, but inserting something in the middle is more complex.

There are some plugins that allow this, or you can write custom code to split the content at a certain paragraph. But what if you want a solution that’s more flexible and doesn’t require too much code wrangling?

My Semi-Automatic Solution: Patterns and Manual Insertion

Here’s what I came up with — a semi-automated method using WordPress Patterns:

1. Create a reusable block pattern (in WordPress 6.3+ this is easy from the Site Editor or even the Block Editor).
2. This pattern can include anything: a custom call-to-action, a styled box, product cards, a disclaimer, etc.
3. Manually insert the pattern into your post at the point where it makes the most sense contextually.

💡 The key benefit is consistency: the layout, style, and content of that block pattern remain synced across posts, where you decide to insert it (unless you choose to detach it; it’s called a “de-synced” pattern, read more below). So this solution is faster than building the block each time, and more elegant than raw HTML copy-paste.

While it’s not fully automated, this method strikes a balance between control and convenience.

What Is a WordPress Pattern and How Do You Create One?

In WordPress, a Pattern (also called a “Block Pattern”) is a predefined group of blocks that you can save and reuse across posts and pages. It can be as simple as a styled paragraph or as complex as a multi-column layout with images, buttons, and calls to action. Patterns are incredibly useful for maintaining design consistency without rebuilding the same structure every time you write a new post.

To create your own Pattern, you need WordPress 6.3 or later, ideally with a block theme active. Here’s how to do it:

1. Open any post or page in the Block Editor (Gutenberg).
2. Create the layout or element you want to reuse (e.g., a newsletter box, affiliate disclaimer, product teaser).
3. Select all the blocks that make up the component (you can use Shift+Click or drag-select).
4. Click on the three-dot menu (⋮) in the toolbar.
5. Choose “Create pattern” (or “Create reusable block” depending on your version).
6. Give your pattern a name, and choose whether it should be synced (i.e., any edit updates all instances) or unsynced (each one is independent).
7. Click “Create”, and now your pattern is saved.

From now on, you can insert that pattern into any post by clicking the “+” block inserter, selecting the “Patterns” tab, and finding it under your custom patterns.

Patterns make it much faster to insert repeatable content and allow for consistent branding, layout, and calls to action — without needing a plugin or custom code.

But Should You Interrupt the Reader?

Here’s the part I started thinking about after trying to “force” a mid-content insert:

👉 Do we really want to interrupt our readers halfway through?

If you believe your content is strong and engaging, maybe it’s better to let the reader flow uninterrupted. Then you can offer your call-to-action, signup, or product promo at the end, as a natural next step after they’ve gotten full value from your post.

It’s tempting to insert things right in the middle for visibility — but is it reader-first?

Final Thoughts

If you’re confident in the quality of your content, and you want to build trust with your audience, placing extra elements at the end might actually convert better — because it’s permission-based, not interruption-based.

That said, patterns remain a powerful tool — whether you place them mid-post, post-end, or even both. And if you ever change your strategy, it’s just a couple of clicks away.

How and where would you place a special content in your blog posts? Let me know in the comments!

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