Money Plato

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a free email marketing newsletter wordpress plugin alternative to paid plugins like mailchimp and others

If you’re building a WordPress site and looking for a powerful yet free email marketing plugin, you’re in the right place.

Today, I want to share with you one of my favorite discoveries: The Newsletter Plugin. This isn’t a sponsored post – just a genuine recommendation from a WordPress user like you who’s been searching for a cost-effective way to collect and send emails.

Why I Recommend The Newsletter Plugin

After testing a few options, I landed on The Newsletter Plugin, and here’s why I think it’s a great solution – especially if you’re just starting out:

  • 💸 Free to Use: The core version is completely free and comes with no subscriber limits.
  • 🧠 Intuitive Design: Its composer is similar to the WordPress editor, so it feels instantly familiar.
  • 💬 Great for Beginners: If you’re building an audience from scratch, it’s more than enough to get started.
  • 🧱 Expandable: When you need more features, you can upgrade or purchase add-ons. Their pricing model is flexible, with one-time purchases and yearly licenses that keep working even after the license expires (you just stop getting updates).

What You Can Do With the Free Version

Even without paying a cent, you’ll have access to a ton of features:

  • Send newsletters manually (great if you’re not into automation).
  • Use templates or build your own from scratch.
  • Add latest blog posts, buttons, CTAs, or even lead magnets (e.g. downloadable PDFs).
  • Schedule your emails or send them instantly.
  • Customize subscription options: single or double opt-inwelcome emails, and confirmation messages.
  • Add pop-ups and opt-in forms to grow your list.

I personally use it for my small blog about astronomy-related topics, and it works beautifully. I often share updates, news, or even calls to action for free downloads.

An Intuitive Email Composer

One of the best parts of The Newsletter Plugin is the email composer. It works like a blog editor – drag and drop elements, style your text, and preview everything before sending. You don’t need to know code or have any previous experience with email marketing tools.

Whether you’re sending a weekly roundup or offering a lead magnet, it’s straightforward and quick.

A Small Note of Pride

The plugin is created by a team of developers mainly based in Italy – and as an Italian myself, I’m happy to support and promote a tool developed by my fellow countrymen.

Their YouTube channel also has helpful video tutorials to get you started, including how to configure the plugin with your email address, set up subscription forms, and more.

Hosting Tips:

If you’re just starting your WordPress journey, here are two great hosting options I personally recommend:

🌐 WordPress.com Hosting

💼 Pressable Hosting

Final Thoughts

To wrap it up, The Newsletter Plugin is a reliable, easy-to-use, and free WordPress tool for email marketing. It integrates seamlessly with any hosting that supports WordPress plugins, and it’s ideal if you’re looking to start small and grow over time.

Give it a try – you might be surprised by how much value you get from the free version alone.


Have questions or experiences with The Newsletter Plugin? Drop them in the comments!


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One response to “A free newsletter plugin for WordPress – use this instead of Mailchimp”

  1. How to offer PDF download on exchange for email address, with and without plugins – Money Plato Avatar

    […] who has tested it both on my blog and in a YouTube video where I go over the basics. I’ve also written about it in another post. What makes this plugin stand out is that it offers a lot of features for free, including the […]

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